Rue Valley

Published by Owlcat Games

Streamers Connected partnered with Owlcat Games to promote its alpha version of Rue Valley and gather feedback that could help its development. As a narrative-driven game inspired by similar cRPG titles, the campaign targeted fans of the genre who would appreciate its complex storytelling and mechanics. The alpha, offering approximately one hour of gameplay, provided players with a brief yet substantial glimpse into the game’s potential.

The campaign involved a mix of organic and sponsored content, with influencers streaming the game live on platforms such as Twitch, sharing impressions on social media, and creating in-depth videos for platforms such as YouTube and TikTok. In addition, we found that streaming platforms like Twitch were more popular for Rue Valley, as influencers like to experience the story in real-time with their audience.

Despite being launched during a competitive quarter for the games industry, the campaign successfully drew attention from its niche audience. The feedback collected from influencers, as well as players overall, proved invaluable, highlighting bugs and offering suggestions for refining mechanics. These insights allow the developers to focus their efforts on these areas that will improve the overall player experience.