Once Human

Published by NetEase Games & Starry Studio

Streamers Connected executed an influencer marketing campaign for the launch and beyond of post-apocalyptic survival game, Once Human. The primary objective of this campaign was to boost visibility and drive increased traffic and downloads to the Steam store page for this free-to-play title.

To generate excitement prior to launch, we collaborated with larger TikTok influencers who specialise in PvP and survival games. These influencers were given unreleased B-roll footage to create engaging reaction videos that showcased unique game features and sparked interest among their audiences. Once the game was available, the influencers produced more in-depth content, highlighting key elements such as PvP battles and survival mechanics, thus appealing directly to fans of the genre.

This targeted approach effectively leveraged the reach and engagement of TikTok influencers, driving significant traffic to the Steam store page and increasing downloads.