AC Sailing

America’s Cup | Louis Vuitton | AC Sailing

Streamers Connected executed an influencer marketing campaign for the official video game of the America’s Cup E-Series, AC Sailing. The objective of this campaign was to drive awareness and visibility towards the live finals of the E-Series tournament, in addition to driving downloads for the game itself.

We collaborated with gaming influencers to co-stream the live final of the tournament that was being held in Barcelona, coinciding with the real-world America’s Cup sailing event. Ahead of the live final, influencers streamed their own experience with the game, introducing their audiences to the games’ mechanics, as well as the competitive aspect. During the live finals, influencers provided live commentary, engaging with their audiences with in-depth insights and real-time analysis as it was happening.

The collaboration succeeded in not only enhancing the digital America’s Cup experience, but also in introducing new interest among the gaming audience for this niche sports simulation title.