Botany Manor

Published by Whitethorn Games

For the launch of Botany Manor, an enchanting puzzle game set in a Victorian English manor, Streamers Connected collaborated with Whitethorn Games on a content fuelled influencer marketing campaign. Developed by Balloon Studios, Botany Manor invites players into the world of Arabella Greene, a retired botanist, to explore the grounds of her manor and solve botanical puzzles.

Leveraging both a paid and unpaid influencer strategy, we partnered with a diverse range of gaming influencers, as well as non-endemic influencers that focused on botany related content. With this combined approach, content created highlighted the games’ botanical accuracy, educational value and also appealed to casual and puzzle enthusiasts across various platforms such as TikTok, Twitch and YouTube.