Published by Wired Productions
Streamers Connected collaborated with Wired Productions on the launch of critically-acclaimed Bulwark: Falconeer Chronicles. This influencer campaign focused on showcasing the Twitch integration, a feature that allows real-time viewer interaction during gameplay, along with various unique elements within the game.
We used a blend of paid and organic influencers to form the strategy, working with influencers that had an interest in city-builders, and indie games. This approach not only showcased the unique gameplay elements, but also highlighted its community-building capabilities, which is something that resonates strongly with viewers and players.
The campaign resulted in increased visibility and engagement, whilst also demonstrating the potential of live interaction in boosting player involvement and interest, potentially setting a new standard for game launches in the future.
OVER PERFORMANCE OF 45%
- Impressions
- 15,584,548
- Estimated Views
- 1,810,592+
- Pieces of Content
- 480+