Magical Delicacy

Published by Whitethorn Games

For the launch of Magical Delicacy, Streamers Connected and Whitethorn Games executed an influencer marketing campaign to boost game visibility and engagement. This initiative aimed to target audiences through strategic partnerships with both gaming and cooking content creators, effectively showcasing Magical Delicacy’s unique blend of magical cooking and exploration.

Using both a sponsored (paid) and organic (unpaid) influencer marketing approach, we partnered with a variety of gaming influencers, alongside non-endemic influencers specialising in cooking content. Notably, cooking influencers recreated recipes from the game in real life, showcasing Magical Delicacy’s culinary creativity. This combined approach highlighted the title’s detailed cooking mechanics, charming exploration elements, and cosy pixel art style, to name a few.

Through this campaign, we demonstrated how integrating non-endemic and gaming influencers can effectively increase a game’s visibility across different target audiences.