Marvel Rivals

Published by NetEase Games

Streamers Connected partnered with NetEase Games to execute an influencer marketing campaign for the closed beta of Marvel Rivals, a team-based PvP shooter. The aim of this campaign was to boost visibility and drive audience members to join the closed beta.

To generate interest and maximize beta sign-ups, we collaborated with dedicated TikTok influencers who specialize in reaction content within the superhero and gaming communities, as well as the FPS community. Ahead of the closed beta, the influencers were given early, exclusive access to the Marvel Rivals trailer, allowing them to create engaging reaction videos that highlighted the game’s unique features, characters, and dynamic 6v6 battles.

This targeted approach effectively leveraged the reach and influence of TikTok influencers, driving significant traffic to the closed beta sign-up page. By working with a select group of influencers, we successfully created a buzz around Marvel Rivals, encouraging more users to join the beta and experience the game first-hand.