Morbid: The Lords of Ire

Published by Merge Games

For the launch of Morbid: The Lords of Ire, Streamers Connected collaborated with Merge Games on a strategically designed influencer marketing campaign aimed at boosting visibility and driving engagement to the Steam Store page. Morbid: The Lords of Ire is a gruesome hack-and-slash action-adventure game with Souls-like elements, challenging players to defeat the Lords of Ire across horrific landscapes.

To maximise impact, we partnered with a variety of TikTok influencers known for their gaming content, especially in the souls-like genre. The campaign featured a two-pronged approach, where some pieces of content were designed to draw the interest of both hardcore and casual games. Whereas other pieces of content focused on tips and tricks to get started, helping to lower the barrier to entry for new players.