SunnySide

Published by Merge Games

Streamers Connected partnered with Merge Games to execute an influencer marketing campaign for the launch of their modern farming and life sim, SunnySide. The aim of this campaign was to boost visibility, and drive increased traffic to the Steam store page.

To drum up hype prior to launch, we partnered with TikTok influencers to create sneak-peak style videos containing fresh new and unseen content. The goal was to draw in the right target audience, by showcasing various unique features. In addition, upon its launch, influencers created a tips and tricks guide to get new players started.

This targeted approach effectively leveraged the reach and engagement of TikTok influencers, driving significant traffic to the Steam Store page and enhancing overall game awareness.