Vampire Therapist

Published by Little Bat Games

Streamers Connected collaborated with Little Bat Games on an influencer marketing campaign, aimed to promote both the demo and the full release of Vampire Therapist. This title is a unique narrative adventure that blends dark comedy with cognitive behavioural therapy (CBT) concepts. Initially, we focused on promoting the demo by engaging gaming influencers who showcased early access content through live streams and videos. In addition, influencers were also given the opportunity to either stream, or have their content rebroadcasted on the Steam store page.

As we transitioned to the full game launch, participating influencers shared their in-depth gameplay experiences, showcasing Vampire Therapists compelling story and the effectiveness of its CBT techniques. Some influencers mentioned how the game has helped them think about themselves more positively.

The campaign was further strengthened by a partnership with Safe in Our World, a charity dedicated to mental health in the gaming industry. This collaboration was a natural fit, given the game’s focus on mental health themes, and included joint promotional efforts.